Pulse
An Auckland street with billboard and bus-shelter media placements

(01 / Campaign intelligence) — Powered by TAG

Pulse_

Know the impact.
Shape the next move.

Your campaigns. Your audience. One connected view. Pulse brings measurement, brand intelligence and AI-assisted planning into TAG’s fully integrated service delivery.

Available exclusively to TAG clients. Your TAG team provides access as part of your agency relationship.

One agency relationship. Connected intelligence.

Explore Pulse

(01.5 / Pulse in under a minute)

A quick walkthrough of how Pulse connects your campaign results, brand intelligence and planning — the same view your TAG team works from.

53 seconds / Sound on

Exclusively for TAG clients

(02 / What Pulse brings together)

A connected view
of campaign impact.

Not another disconnected dashboard. The signals that matter to your brand, brought together with the people who plan, create and deliver your campaigns.

/01 — Listen

Sentiment & Brand Score

Understand the conversation around your brand. AI-classified comments from connected Meta ads and organic posts reveal sentiment, recurring themes and changes in your 0–100 Brand Score.

Audience sentiment / Brand health / Emerging themes

/02 — Understand

Detailed web analytics

Go beyond the click. See visitors, page views, referrers, devices, goals and downloads across your tracked websites, with per-site trends that put audience behaviour in context.

Visitors / Content journeys / Website goals

/03 — Connect

Cross-platform measurement

Bring paid social, Google Ads and website results together with recorded billboard and other media placements. See spend by channel and the wider campaign picture in one report.

Social / Search / Out of Home / Web

/04 — Act

AI insights & planning

Turn evidence into your next move. AI-assisted insights, campaign analysis and media planning support the TAG team’s recommendations — with people accountable for the decisions.

Evidence / Recommendations / Human-led planning

(03 / Your campaign, in focus)

The signals behind the story.

Illustrative campaign data: website audiences, paid media spend and brand sentiment, brought together for a more informed conversation with your TAG team.

Reach

128.4K

+18% vs prior period

Ad spend

$18,100

62% of budget

Site visitors

9,412

+24% vs prior period

Brand Score

76 / 100

+5 pts this month

Website traffic over time

Visitors · per site
Main siteCampaign hubBlog

Social spend — actual vs projected

Cumulative · NZD

Budget split by channel

Recommended allocation

Brand Score trend

AI sentiment · 0–100

Illustrative data only, not client results. Connected-platform data and manually recorded placements depend on the services and accounts included in your TAG engagement.

(04 / From evidence to action)

More than the numbers.
A clearer next step.

Spend & pacing

Review spend against budget, channel breakdowns and projections for the campaign’s selected date range.

Campaign reports

Your TAG team prepares connected campaign reviews and branded PDF reports, including other network placements.

Campaign intelligence

Competitor signals and read-only Google Ads agents help TAG identify issues, wasted spend and opportunities.

Media planning

Evidence-led channel planning and AI-assisted recommendations inform the next phase of your campaign.

(05 / The integrated TAG model)

TAG

One accountable team.
From plan to impact.

TAG connects strategy, creative, production, media and measurement. Pulse is the intelligence layer in that relationship — helping your team and ours understand what’s happening and decide what comes next.

You need to be a TAG client to use Pulse. It is not a standalone subscription or public sign-up service. Existing clients receive an invitation from the TAG team and access to their own results and saved reports.